Knowledge Protection Challenges of Social Media Encountered by Organizations
Väyrynen, Karin, Hekkala, Riitta, & Liias, Tuula (2013). Knowledge Protection Challenges of Social Media Encountered by Organizations. Journal of Organizational Computing and Electronic Commerce,...
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“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon...
Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4),...
View ArticleRules of engagement: Practice what you tweet
Wigley, Shelley, & Lewis, Bobbi Kay (2012). Rules of engagement: Practice what you tweet. Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged...
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A study of PR practitioners’ use of social media in crisis planning
Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to...
View ArticleEvgeniy Larionov, CEO of Ex Libris, a media research agency, gave an...
By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most...
View ArticleTop 10 Social Media Research Articles: Do You Have the Tenth?
GAINESVILLE, Fla., — The Institute for Public Relations’ Social Science of Social Media Research Center (SSSM) has identified nine top social media research studies in the first half of 2013. To make...
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Awareness (unaided and aided)
Metric name Awareness (unaided and aided) Standards area Communications lifecycle (awareness, knowledge, Interest and relevance, relationship, intent and preference, and advocacy) Metric description...
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Ray Kotcher to Accept Hamilton Medal for Lifetime Achievement
GAINESVILLE, Fla. – Ray Kotcher, Chairman and Senior Partner of Ketchum, will receive the 2014 Institute for Public Relations (IPR) Alexander Hamilton Medal, awarded for lifetime contribution to the...
View ArticleIPR Announces Winner of its Inaugural Social Media Case Study Competition
Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring...
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University of Miami Ph.D. Student Wins Ketchum’s Don Bartholomew Research Award
Gainesville, Fla. – Zifei (Fay) Chen, a doctoral student at the University of Miami, has won the prestigious 2015 Ketchum Excellence in Public Relations Research Award, now known as the Don Bartholomew...
View Article“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon...
Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4),...
View ArticleRules of engagement: Practice what you tweet
Wigley, Shelley, & Lewis, Bobbi Kay (2012). Rules of engagement: Practice what you tweet. Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged...
View ArticleA study of PR practitioners’ use of social media in crisis planning
Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to...
View ArticleDictionary of Public Relations Measurement and Research, Third Edition...
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded...
View ArticleEvgeniy Larionov, CEO of Ex Libris, a media research agency, gave an...
By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most...
View ArticleTop 10 Social Media Research Articles: Do You Have the Tenth?
GAINESVILLE, Fla., — The Institute for Public Relations’ Social Science of Social Media Research Center (SSSM) has identified nine top social media research studies in the first half of 2013. To make...
View ArticleAwareness (unaided and aided)
Metric name Awareness (unaided and aided) Standards area Communications lifecycle (awareness, knowledge, Interest and relevance, relationship, intent and preference, and advocacy) Metric description...
View ArticleRay Kotcher to Accept Hamilton Medal for Lifetime Achievement
GAINESVILLE, Fla. – Ray Kotcher, Chairman and Senior Partner of Ketchum, will receive the 2014 Institute for Public Relations (IPR) Alexander Hamilton Medal, awarded for lifetime contribution to the...
View ArticleIPR Announces Winner of its Inaugural Social Media Case Study Competition
Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring...
View ArticleUniversity of Miami Ph.D. Student Wins Ketchum’s Don Bartholomew Research Award
Gainesville, Fla. – Zifei (Fay) Chen, a doctoral student at the University of Miami, has won the prestigious 2015 Ketchum Excellence in Public Relations Research Award, now known as the Don Bartholomew...
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